As 2021 draws to a close, many companies including Zillow, Yelp, Wayfair Professional and 1stDibs have released their year-end reports featuring consumer statistics, professional contributions, and market data on the most popular domestic trends. most popular of 2021 as well as a forecast for 2022. But were all of these findings the same?
It is important to note that the data for each report comes from different sources. For example, the Yelp report consisted of information from research as well as comments from renowned interior designer Jeremiah Brent. On the other hand, the Zillow report was compiled from housing market data and professional analysis. The 1stDibs report, which mainly covered interior design and furniture trends, was based on a survey of over 750 interior designers around the world. Finally, the Wayfair Professional report is based on comments shared by the brand’s internal stylists.
While much of the data was similar, there were a few key differences and one major surprise regarding one of the biggest furniture trends of recent years. Here are some of the more interesting findings from these reports.
The Greens and the Blues are in place for 2022
All of the reports shared similar color trends, claiming that shades of blue and green will dominate in 2022. While Wayfair Professional specifically mentioned “avocado green,” the 1stDibs report dug a little deeper, stating. “Dark greens, like emerald, and lighter tones, like sage, were rated by respondents as popular in the coming year. In fact, emerald is the color of choice for designers with 24% of the vote.
The same report also mentioned the influence of paint brands on overall color trends, as several paint brands named green hues as their Colors of the Year. One example is Behr’s Breezeway, which is a silvery green shade inspired by sea glass.
Brent notes in the Yelp report that blue hues will also be important in 2022. “Sifting through the rich data from Yelp, I saw many trends that I had started using in my recent design projects reflected. 2022 will be all about the dusty blues.
However, 1stDibs said the top-ranked blue in its trends report was cobalt. “As the most popular blue this year, cobalt beat navy, which saw the most dramatic drop in responses of any hue from last year, with a 43% drop in interest. . ”
Homeowners still unsure of blue who plan to put their home on the market in 2022 may change their mind due to Zillow’s interior paint color analysis. This data showed that homes with light blue bathrooms could sell for 1.6% more than expected. Better yet, a dark blue bedroom can potentially sell for a premium of $ 5,000.
The cane becomes controversial
Rattan and cane have been around for several years now. “The cane is a natural and timeless material that I am always looking for. It’s incredibly versatile, a great way to warm up a space and has been around for ages, ”says Brent in the Yelp report. “You can easily find vintage or modern cane pieces to incorporate into your space. You can also transform pieces like mid-century modern chairs by replacing the fabric with rattan.
So, it is rather surprising that the 1stDibs report qualifies the cane as a Instagram fashion. “Designers are conveying several trends made popular by social media in recent years. At the bottom of the list were black interiors, grand millennials, rattan seats, and arches.
So what is the tiebreaker? If you like the cane, go for it because the Wayfair Professional report says “naturally elegant” materials are in fashion right now.
Sustainability always reigns
The sustainability trend is here to stay. The 1stDibs report indicated that almost all of the designers surveyed (97%) said that sustainable materials and plants (93%) would be all the rage for 2022.
Zillow’s research showed that ads labeled “green” and “energy efficient” sold more than two days faster than expected. “Ads that mention drought-tolerant features sold 13 days faster, and smart sprinkler systems and double-glazed windows installed for energy conservation have been linked to homes sold over a week faster than expected. “
2022 is the year of the “Cloffice”
While many are starting to work outside the home again, there are still plenty of people working from home, which makes Yelp’s data all the more interesting. After seeing an 80% increase from 2019 to 2020, the term “home office” was not on the list of trending searches in 2021.
However, the term “cloffice”, which refers to a walk-in closet converted into a home office, increased by 49%. While a “cloffice” might not be the ideal place to work every day, it can be a good choice for those who only work from home one or two days a week, as many businesses operate. currently on a hybrid model. A “cloffice” may also be the only choice for those who live in smaller houses.
Zillow’s survey of current homeowners found that nearly 75 percent plan to make improvements to their home in the coming year, with 31 percent planning to add or renovate a home office. . The report also noted that some homeowners were considering converting sheds and closets into home offices, but failed to note specific numbers.
Although the Wayfair Professional report does not use the term “cloffice”, it does use the term “contextual workspace”. A “cloffice” can be a “pop-up workspace,” but so can a desk and chair anywhere in a home. “A few foundational pieces can turn into a flexible workstation anywhere – it’s about being intentional with the space,” says Brianna Torres, Wayfair’s professional interior designer.
Comfort is the key
All reports have noted how important comfort will be in 2022. Reports from Wayfair Professional and Zillow both said curved sofas and chairs won’t become bigger trends until 2022. more plush designs.
One of the biggest interior design trends of recent years has been hygge, which is the Danish concept of finding comfort and living in a warm atmosphere. While this trend isn’t going to go away any time soon, Yelp has seen the search term “lagom” increase by 33% in just two months. The report notes: “Lagom – which literally translates to” moderate ” [in Swedish and Norwegian]- is based on the idea that less is actually more. A Lagom lifestyle and environment would make you take that “less” and create “more” with it. While the term is not yet mainstream, we are also seeing an increase in word searches indicating a shift towards the lagom mindset. Examples include functional spaces like functional spaces (up 52%), decluttering (up 39%), and murphy bed (up 61%).