VistaPrint Transforms Into A Full-Service Design, Digital Print And Print Partner For Small Businesses With The Launch Of Vista

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BOSTON–(COMMERCIAL THREAD) – VistaPrint, the design and marketing partner of millions of small businesses around the world, today announced a major brand evolution: the launch of Vista. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition. This acquisition included Crello, a rapidly growing global leader in DIY digital design. Crello, now renamed in Vista as VistaCreate, offers a platform that enables small businesses to bring their social media and digital design to life, regardless of their design experience.

“For over 20 years, we’ve helped small businesses look and feel credible, and as their needs have changed, we’ve grown with them. “ said Robert Keane, Founder and CEO of Vista and its parent company Cimpress. “We are delighted to announce our new parent brand Vista, which reflects our continued transformation into an expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of that journey, providing small businesses with access to a world-class social media creative design solution.

Over the past two years, Vista has made multiple strategic actions and major investments to meet the changing needs of small business owners and to generate value for customers. The pandemic has changed the world for small businesses and made it more important than ever for them to have end-to-end solutions that support them online, offline, on the go, and at any point in their entrepreneurial journey. Vista research shows that 82% of small business marketing needs now cover print, design and digital.

In October 2020, Vista acquired 99designs to give small businesses access to world-class designers to create their logo, website, packaging and more. In August of this year, Vista announced a partnership with leading cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and associated digital solutions for small businesses.

Today, Vista has taken another step forward in delivering a compelling full spectrum design offering. With the acquisition of Crello and rebranding to VistaCreate, Vista now provides small businesses with an extensive library of user-friendly, professionally designed templates that enable them to create social media and digital marketing resources from first order in minutes using the VistaCreate website and mobile apps available for iOS and Android devices. The platform already has millions of registered users in over 150 countries who create over a million projects every month.

As part of the acquisition, Vista also acquired Depositphotos, a stock content marketplace with over 200 million royalty-free images, videos and music options for striking designs. Depositphotos is a thriving platform for the creative community with over 100,000 content contributors.

Vadim Nekhai, Vice President of VistaCreate and Depositphotos said: “Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to enable small businesses to create compelling designs without having to learn complex software. VistaCreate brings the same simplicity to social media and other forms of digital design, and Depositphotos offers a large library of high-quality images, videos and music. We look forward to being a part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.

Nekhai, the former CEO of Depositphotos, joins the Vista team and will continue to lead VistaCreate and Depositphotos under the leadership of Florian Baumgartner, executive vice president and international president of Vista.

For more details on Vista, visit vista.com.

About Vista

Vista is the design and marketing partner of millions of small businesses around the world. As a global remote-first company, Vista has a growing footprint with team members working in more than 25 countries.

For over 20 years, we’ve been inspired by small businesses and have worked tirelessly to provide solutions to their ever-changing needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, strengthening the presence of small businesses in physical and digital spaces and helping them succeed.

Vista is a Cimpress (Nasdaq: CMPR) company. To learn more, visit vista.com.


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