The design agency’s campaign supports people suffering from the psychological impact of Covid

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A Lancashire design agency is preparing to present its Covid resilience hub campaign to the Cabinet Office.

Hotfoot Design was recently appointed by the Lancashire and South Cumbria NHS Foundation Trust to raise awareness of the Resilience Hub – which was launched at the start of the pandemic to support public sector workers and their immediate families in the face of the psychological impact of Covid -19.

Nearly half of doctors, nurses and other intensive care staff reported symptoms of PTSD, severe depression or anxiety at the height of the pandemic, according to research published by the NHS in January.

Of these, about 40% were probably suffering from PTSD, which is even higher than the rates seen among military veterans.

The new Resilience Hub is a supportive resource for all public sector workers and volunteers who worked during the Covid-19 pandemic, as well as their families.

Hotfoot Design, a multi-award winning design agency based in Lancaster, was commissioned to create a marketing campaign for the project, including a brand identity, website and awareness campaign to reach target audience across a wide wide range of media – online and print, outdoors and at events.

The campaign will now be presented to the Cabinet Office, having been selected as a best practice example for communications managers in all boards and public sector organizations across the UK.

Lancashire and South Cumbria NHS Foundation Trust Director of Psychological Professions and Resilience Center Manager Gita Bhutani said: “We selected Hotfoot because of their passion, commitment and creativity, and we are extremely impressed. by their work so far.

“We are excited to launch the campaign and hopefully help people who can truly benefit from the support of the Resilience Hub. ”

Hotfoot Design Creative Director Charlie Haywood said: “We are delighted to support such an important initiative.

“It’s fantastic to work closely with the NHS team to develop a campaign that will raise awareness about this extremely important initiative.”

Lancashire Telegraph:

Ms Bhutani added: “There is absolutely no doubt that the pandemic has impacted all of us – especially those who have worked on the front lines throughout the process.

“The Resilience Hub can offer support to all public sector workers in Lancashire and South Cumbria who are struggling to cope with depression, anxiety, post-traumatic stress or who feel like they are to falter a bit because of the pandemic. ”

The team behind the Resilience Hub urges people working in emergency services, health and social services, teachers, municipal workers, public sector volunteers and their families to use their self-help tool. online assessment to “check” how they are doing. .

It only takes fifteen minutes and can be followed by a confidential self-referral to the Resilience Hub team if further support is needed.

Ms. Bhutani continued, “We have had fantastic use of the service. Currently around 75 percent of those we have supported work in the NHS.

“With this new campaign, we want to make sure all public sector workers know that help is available and that we can be their first stop if they need psychological support.

“If you are having difficulty and working in the public sector in Lancashire and South Cumbria, please register using the self-assessment tool – you are there for us, we are here for you . ”

On the website, you will find information about the support available, as well as tips to help others struggling with their mental health.

For more information on the Resilience Hub, please visit: www.lscresiliencehub.nhs.uk, call: 01772 520228 or send an email: [email protected]


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