Royal Van Zanten partners with Plant Research Company for R&D

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Ornamental plant breeder Royal Van Zanten and plant research company KeyGene have entered into a multi-year research and development partnership. This partnership will allow Royal Van Zanten, a leading company in the field of pot plants, cut flowers and flower bulbs, to accelerate the development of market-oriented varieties in its ornamental crops and strengthen its team of breeders. and scientists. With this new collaboration, KeyGene, which develops and applies innovative technologies for crop improvement, can expand the use of its proprietary technologies in ornamental crops.

Royal Van Zanten has been an innovator in the international ornamental horticulture industry since 1862 and will celebrate its 160th anniversary this year. Innovation capabilities combined with the passion of staff in the Netherlands, Colombia, New Zealand, Uganda and South Africa, and collaborative supply chain partners, enable the company to supply a wide range of cut flowers, potted plants and flowers. bulbs.

Integrate innovative technologies

The innovative plant breeding technologies developed at KeyGene will boost Royal Van Zanten’s ornamental plant breeding, which will strengthen the company’s market position for many years to come.

“Now is the time to actively integrate innovative technologies ranging from gene discovery and trait development to advanced molecular breeding in ornamental breeding. This will strengthen our market position for decades to come,” says Joost Kos, Head Breeding & Development at Royal Van Zanten. “KeyGene’s innovations and continued investment in next-generation technology will drive our product development. KeyGene’s proven track record of over 30 years, and its experts working in various disciplines with and for partners, can now also advance ornamental crop breeding.

“For KeyGene, Royal Van Zanten is a great new partner in the application and optimization of our technologies for the breeding of ornamental crops,” says Arjen van Tunen, CEO of KeyGene. “Royal Van Zanten’s passionate way of working and strong market position, together with its wide range of potted plants, cut flowers and flower bulbs, means a substantial broadening of the use of the innovations we develop. We look forward, together with the ambitious breeders and scientists at Royal Van Zanten, to impacting the development of a wide range and long row of successful varieties and traits in ornamental crops.



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